What is window?

Vidriera is a term that comes from vitriarĭus, a Latin word. The concept can be used in different ways depending on the context.

In some countries, a structure that has glass and that allows a window or door to be closed is called glass. Glaziers and stained glass windows are responsible for installing these structures or those who sell the glass. The showcase, on the other hand, is the sector of a trade in which the products for sale are displayed. In this sense, stained glass is synonymous with showcase. Products are typically displayed behind glass at the front of the store (that is, in a place where they can be seen without people being forced into the store).

The stained glass windows, therefore, constitute the facade of the commerce. Its design is very important as it must capture the attention of the potential buyer who, eventually, circumstantially passes in front of you. If the window is attractive, the person will likely end up walking into the store in question. Suppose that a clothing store limits itself to putting boxes of clothes in the window, without any decoration and with poor lighting. It is unlikely that someone will feel attracted and decide to enter the store. On the other hand, if another company installs colored lamps, arranges the clothes so that it stays and decorates the window with different ornaments, it will attract attention and invite passers-by to enter the establishment. One of the most common mistakes made by marketers is pretending that customers find what they are looking for on their own and therefore don’t go out of their way to entice them with a well-designed and impressive storefront. This is especially the case for those stores that managed to stay active for decades, but went dark, both literally and figuratively, due to a lack of adaptation to modern market rules. While there is no foolproof technique for designing a window, there are many useful tips to draw attention to the most important points and get a lot of people interested in the products on display. Let’s look at some of the most common recommendations below: * Avoid excess products on display. It is very important to keep the window as clear as possible, so that passers-by can easily understand what items the store sells, otherwise confusion is generated that makes identification difficult and reduces interest;

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* change the design or layout with some assiduity. The storefront should be a reflection of the business and, if it stays that way for a long time, it can lead the public to think that the business is not bearing fruit, or that the owners are not careful to take care of it. These negative ideas, along with many others, can cause people to continue on their way as if they had seen nothing; * Locate the products you want to sell first in well-exposed and easy-to-understand locations, but without displacing others excessively. There is always stock of old items that seem impossible to sell, and one of the best tactics to achieve this is to combine a sale with a good window display; * invest money in window decoration, so that it is colorful, lit and moving. It is not necessary to make a millionaire investment, but to make sure that there are lamps, posters, shelves, mannequins or the right elements to present the products as they deserve, instead of discarding them as if it were a warehouse.

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