What is viral?

Viral is an adjective used to name what is linked to viruses. This concept (virus) is used in biology to name a type of organism and in computing with reference to harmful software.

If we focus on the field of medicine, a viral infection is one produced by the action of a virus. The flu, also known as the flu, is an example of a very common viral infection. It occurs when a virus of the Orthomyxoviridae family infects an organism, producing, in the case of humans, headaches, myalgia, sore throat and cough, among other illnesses.

It is important to mention that a virus has the ability to multiply very quickly within the body. This property of viruses makes the concept of viral to be used in a symbolic sense to refer to that which spreads with great speed and exponentially. Today, therefore, viral is used as a noun to refer to content that, thanks to the Internet and social networks, spreads massively and worldwide. A well-known viral is the video of a young man named Gary Brolsma where he dances to the song “Dragostea din tei” . Known as “Numa Numa dance”, this dance has become very popular on YouTube and the millions of users who share the content. The advertising and marketing industry today tends to resort to viral techniques to multiply the reach of its creations. Tips for creating viral content Although the first examples of viral content appeared spontaneously, today this naturalness has been lost and most companies and creators of multimedia content on the Internet do everything possible to transform their ads and videos into real viruses that spread from one user to another with almost no control. Since viral content can be very beneficial for those looking to earn income through the networks, here are some of the most used tricks to get the mass of photos and videos in a very short time: * Post things that you like and that make you want to share. As with art, if we are honest with ourselves when creating, we have a better chance of reaching the public;

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* Avoid content that offends or creates embarrassment for some of the users. It remains to be decided that questions such as racism, sexism and speciesism, among other forms of contempt and discrimination, must be avoided by all the media, but even the high-pitched images, the vulgar vocabulary can scare people away and affect the viralization of negative; * stay on top of current trends, know what the public wants to see and avoid showing things that only interest us. This technique is related to the way comedians act in the theater, which constantly measure the audience’s reaction to know whether to continue with a joke or move on to the next one; * appeal to nostalgia, a force that moves us beyond our will. Who isn’t moved when an image takes him back to his past, to his happiest times, to those days when no one had yet broken his heart or desperately disappointed him? Well, if we can get that fiber in the users, we’ve already guaranteed a big part of the success; * Viral content would hardly exist if it weren’t for the pictures of animals, especially cats and, if possible, a few months old.

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