Using the concept of moving images, video art is a medium that can accentuate other art forms or stand out in gallery installations. The designs use video presentations that can be combined with audio if the artist so desires. While the concept often takes a form similar to television performances or experimental film production, it is considered a distinct art form more closely aligned with painting and photography.
Video art uses video presentations that can be combined with audio to convey artwork.
The first examples of video art came from developments in video technology during the 1960s and 1970s. As video production methods became more prominent and cost-effective, modern artists of the time began to utilize the medium in conjunction with other exhibitions. of art. With advances in digital technology during the late 20th and early 21st centuries, video has become much more prominent within galleries alongside traditional artwork. The medium has shifted from primarily using video tapes to formats such as digital video disk and solid-state hard drives.
Popular examples of video art formats include interactive film, visual music, and real-time computer graphics.
The main distinction between video art and cinema is the fact that it does not use traditional aspects of cinema, such as a concrete narrative or plot. Often this art style simply uses images that do not contain any dialogue or actors. It can sometimes include a repeating moving image used to represent a facet of the overall piece of art. The biggest distinction between video art and film is the concept of entertainment. Films are often designed to give the viewer some sort of emotional satisfaction, while video art can employ characteristics that vary widely depending on the artist’s intent.
Modern video art has developed on different platforms using the full range of new media art technologies. Popular examples of formats include interactive film, visual music, and real-time computer graphics. The interactive film focuses on bringing the viewer into connection with the play. Visual music may employ different facets of audio technology that may or may not contain actual musical accompaniment. Real-time computer graphics uses an algorithm-based computer program to create computer-designed images that constantly change in real-time, giving the viewer a completely unique experience.
The art form is generally divided into two different presentation methodologies: single channel and installation techniques. Single-channel presentations are shown to the viewer similar to a television broadcast, where the art is simply broadcast. The installation technique employs video as a much more immersive facet of the overall piece. Essentially, the video simply becomes a part of the whole work, which may also employ other artistic media.