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Businesses large and small rely on some form of advertising to convey a company’s message. Advertising on large billboards can be expensive and require a long-term financial commitment. Advertising on the side of the truck, or placing your company message on the side of a truck, like a semi-trailer, can be an inexpensive way to capitalize on the long distances many vehicles travel each month. By advertising a business, product or service on the side of a commercial vehicle, a company’s message can reach large masses of people.
Truck-side advertising uses mobile billboards that often run indiscriminately. The message is sent when a driving professional takes their normal route. Typically, a company has a fleet of virgin trucks. These entities work with customers to create a graphically enhanced message to be displayed on the side or sides of small, medium or large vehicles. Drivers can travel up to tens of thousands of miles or kilometers per month, and truck advertising can reach drivers and pedestrians along that route.
Fixed billboard advertising is an alternative to mobile billboards, and a high-rise ad targets a variety of demographics. Truck advertising, on the other hand, can be a very targeted form of marketing. This is because many truck drivers travel the same route daily or weekly for niche businesses such as deliveries to companies in a pharmaceutical district. If a merchant sells products that are relevant to the pharmaceutical industry, he can use truck advertising space exclusively for the most relevant driver routes.
Another characteristic of truck advertising can be exclusivity. It can include advertising on a route that covers areas where there is little competition. This means that there is little or no other form of advertising, such as billboard advertising, on this route. Also, some drivers are more active than others and may be on the road seven days a week. This translates into the potential to reach more viewers on a busy highway, in a big city or even in a rural area.
Pricing linked to truck advertising varies depending on the size of the truck the ad is being placed on. The time a customer chooses to display an ad also affects pricing, and a customer can advertise for short or long terms. Companies that have a fleet of trucks that other companies advertise on are often involved in the production of the ad. This is another layer of expenses in addition to advertising fees, known as production costs. These expenses vary depending on the customer’s needs.