What is the business communication process?

Projectors are useful in visual communications.

The business communication process refers to the process of interaction between the parties as a consequence of conducting business. This process is very important for various business interactions, including as a means of cross-cultural business relationships, as a means of marketing and advertising, and as a means of relating to customers, shareholders, and other businesses. The means used in the business communication process include resources such as the internet, telephones, slides and other forms of presentation and reports.

If a company’s target audience is teenagers, it won’t communicate with customers the way it would with middle-aged women.

When applying the business communication process, the company must understand its audience to know the specific method of communication that applies to them. For example, when communicating with its employees, company management may utilize various means of communication, including internal office memos, newsletter messages, and emails. In the same vein, business communication with board members during a meeting may necessarily include the use of slides or other forms of visual communication, such as projectors. These visual communication features help the speaker emphasize whatever point he is trying to make more effectively.

When interacting with customers, clients or consumers, the company can use other strategies as part of the business communication process. For example, communication strategies can be applied to the various methods used to market a product or service to consumers. If the company is using emails to communicate with consumers, it must be able to present its products in a way that is acceptable to the specific target audience. For example, if the target audience were teenagers, the company would not communicate with them in the same way it would if the target audience were middle-aged women. As such, an important part of the process is the analysis of the other parts of the communication.

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Good business practices require a company to hire customer service representatives based on their ability to communicate effectively with others. Customer service representatives must be able to speak articulately since they often communicate with people over the phone. They must also have good people skills, including good body language, as they will also have to deal with people on a personal basis. The same application is valid for interacting with people over the Internet. Understanding and applying the business communication process is, in fact, one of the foundations of successful business practices.

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