What is spokesperson?

Spokesperson is a term that comes from voice and refers to the person speaking on behalf of another person or a group, organization, etc. The spokesperson can be said to carry the voice of the person or group they represent.

For example: “The spokesperson for the company assured that the service will be restored in the next few hours” , “In statements to the local radio, the spokesperson for the mayor said that the government will comply with the agreement” , “I am very happy: they hired me as a spokesperson for the club.” The spokesperson, also known as spokesperson, is the person responsible chosen by a person or organization to address the media and, through them, society in general. If the person (a politician, an artist, an athlete, etc.) or the organization (a public administration, a non-governmental organization, a company, a club) wants to convey a message, the person responsible for doing so will be the door -voice.

It is common for the spokesperson to interact with journalists to ensure that the message they convey reaches as many people as possible. In this way, a spokesperson for a railway company can communicate with a journalist to ask him or her to disclose the company’s position in relation to a strike by its workers. The spokesperson can also be a member of the entity in question, elected as responsible for communication. A parliamentary bloc may elect a spokesperson from among the deputies to communicate the group’s point of view after each session. Tips for becoming a great spokesperson * Every company that deals with media must have a series of well-defined arguments about its corporate image, and the spokesperson must know them well to convey them; * It is recommended that companies have a Q&A document (generally known by the acronym in English Q&A) where all points of media interest are specified, especially those questions that could upset the spokesperson if caught by surprise; * a spokesperson should always prepare carefully before appearing in an interview or speaking about issues related to the person or entity they represent before third parties; * All issues are important, even those that seem to arise from the lack of knowledge of the subject to be dealt with, so none of them should be underestimated, but rather considered as small opportunities to enrich the image of the represented entity, to reflect on its situation and its interests ;

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* You should always require a form specifying the details of a future interview, such as the name of the person who will interview us, the company they work for, the approach that will be taken to the questionnaire and the approximate duration, as well as basic questions such as the date and meeting time, to minimize surprises, since a misstep can considerably affect the corporate image; * Clarity should be a priority for the spokesperson, as well as good articulation of words and the use of an agile, but never too fast pace. Responses should flow naturally, even if arguments are revised many times before; * similar to the previous point, a brief answer is always preferable to an extensive one, even when the question is under a deep development, to prevent the person interviewing us from cutting our exposure due to lack of time and message being affected; * avoid monosyllables and “no comment” answers. Instead, it is always preferable to take advantage of the space to mention a point of interest for the company or the person represented, disfrazándolo from the expected response.

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