What is mobile TV advertising?

Mobile TV advertising can be displayed on a tablet computer.

Mobile TV advertising is a genre of advertising where commercials and advertisements are served on mobile phones used to watch TV shows. These ads can be personalized to the user because most mobile TV apps will ask for the user’s age and gender, which companies use to target the consumer. Another advantage of mobile TV advertising is that it presents unique acceptance opportunities that regular TV ads cannot provide due to the lack of interactivity. Most mobile TV commercials are pre-roll commercials and have a maximum length of 30 seconds. Unlike TV ads, where a company pays even if no one watches the commercial, companies are only charged for mobile TV advertising if the user watches 90% of the commercial.

With mobile TV advertising, companies can easily reach consumers because most apps ask for the age and gender of the user. For example, if the user is 10 years old, they are likely to see commercials for toys and video games, while 20-year-olds are likely to see commercials for credit cards and colleges. Companies prefer to target consumers because showing a credit card or gym equipment commercial to a 10-year-old won’t be as effective as showing the same commercial to an older audience, and segmentation allows the company to spend less money with advertising.

Along with targeted ads, mobile TV advertising presents unique opt-in opportunities through which the company can target consumers even more. For example, if a TV commercial is for a tool, the company has no idea if people are interested in the tool or want more information. With mobile TV, the user can click on a section and opt for emails, discounts and more information about the tool, increasing sales potential and giving the business more details about the effectiveness of the ad.

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Most advertising on mobile TV consists of previous commercials. A pre-roll commercial is, then, a commercial that runs after someone clicks on a link in a program, but before it appears. This means there are fewer commercials overall and they will appear before the show starts. Most phone carriers specify that the commercial can be as short as 30 seconds or less to keep customers from getting annoyed.

In TV advertising, the company has to pay for a commercial to be aired, even if no one watches it. With mobile TV advertising, the business only passes 90% if the commercial is watched. If the user chooses to skip the commercial – if that option is available – or if he or she turns off the mobile TV app before the 90 percent mark, the company will not be charged.

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