what is branding

The term Branding is an anglicism that is used to measure within marketing and that refers to the process in which a brand is made and built through the use of strategic management of the total set of assets that is directly or indirectly related to the name or symbol. that identify the brand, influencing the value of the brand, both for the customer and for the company that owns it.

That is why every step that a company takes to become a brand quickly recognizable by its customers must be carefully analyzed and also follow a previously developed strategy.

Its main objective is to highlight the strength of a brand and those values ‚Äč‚Äčthat are not tangible, such as exclusivity and credibility, which give them the possibility to differentiate themselves from other brands, in addition to seeking to make an impact. unique on the market.

In itself, what branding seeks to do is to highlight those elements that the brand conveys to the customer and that represent its strength. Thus, it is very likely that the consumer creates in his mind a relationship between a brand and a value; that value can be innovation. That said, advertisers will focus on making consumers think about the brand when looking for innovative products.

The fact of making or creating the brand of a brand represents, therefore, the development of a marketing plan within which the actions that will be carried out to promote our brand are specified. To fulfill this, not only the visual identification of the brand must be taken into account, but also the way to communicate that brand with regard to the communication channel that will be used.

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There is no doubt that it is very important to do a good job with a company’s brand, as this will give the brand greater value and, consequently, will become a stable source of revenue for the organization.

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