Advertising and entertainment companies often make movies, short series and other entertainment media.
Advertising and entertainment is entertainment content that promotes products, services or a brand image. As a form of marketing, it may provide exclusive access to certain demographics and markets. Users can interact with it without being aware that it is advertising material and, in other cases, they consider entertainment to be worth advertising. In the process, they are exposed to countless examples of products and services and begin to build associations with a particular brand or company that can translate into future sales for the company.
Car advertising and entertainment commercials may include a chase scene.
Many media formats are suitable for advertising and entertainment. Companies can make games, movies, small series, interactive websites and a variety of other media for users. Content is usually free to encourage users to start interacting with it. The brand positioning is subtle, as the company does not want to be distracted from the entertainment with intrusive material, as it can alienate the consumer.
An editor, for example, might make a short web series in which the characters represent a thriller or spy plot. Along the way, they may engage in some chases in various vehicles manufactured by the company. Users will see several examples of the company’s products in high-performance situations and can begin to associate the company with the style and tone of the series. For a young demographic with an interest in action movies and projecting a modern or tough image, advertising entertainment would create positive brand associations, and these consumers could look to the company’s products for future automobile purchases.
Creating advertising and entertainment requires careful work. If the ad is too obvious, it can be a disincentive to viewers, who don’t want to feel like they’re watching an extended commercial. The company also needs to think about what kind of image they want to send with the campaign and various calls. A company with a reputation for family-friendly products and services, for example, doesn’t want to launch an obscene advertising campaign that might offend customers.
Advertising companies may offer advertising entertainment among their services and may also contract with other companies to meet the needs of their customers. Some companies may use notable artists and creators in the process. They can hire famous actors or film crews known for a specific style if they want to make a web series to appeal to a specific audience. These campaigns can also use pop stars, famous designers, and other high-profile figures to grab viewers’ attention.