A profit model demonstrates that earnings will be sufficient to cover costs.
To succeed in any type of venture, it is necessary to design and use a profit model. Essentially, it is a strategy that addresses all the essential elements of the business operating system that make the company viable and profitable. The business projects themselves create the basis for the model; without a viable operating structure that addresses production, sales generation and delivery, there is no operating profit model.
Profit models exist as a way to help any business reach a state where there is money left over after all expenses are paid. In short, there is profit made from the venture. To ensure that money is earned above and beyond the company’s expenses, it is necessary to make sure that every component of the company is working at peak efficiency and contributing to the financial health of the organization. Therefore, there must be a way to publicize and arouse the interest of customers, so that sales can occur. In addition, components must be structured so that there is a logical chain of events in the production of goods and services and their delivery to the backend.
The basis of the profit model exists in the production and operation components of the model. Management must be effective, operational equipment and personnel must be efficient, and the product produced must be of superior quality but manufactured at the lowest possible cost. One way to ensure that this component of the model is working properly is to keep the equipment operating properly, make sure that personnel are trained and receive frequent refresher training, and that management is not overwhelmed with too many positions. Attention to these types of details will help keep this part of the profit model running at peak efficiency.
The sales and marketing component of the model is the creative component that publicizes the products and services offered by the company and arouses consumers’ interest in the products. This can be done through the use of advertising campaigns, various sales methods and by cultivating strong word of mouth among consumers. Maintaining this operation often means being open to new ways of marketing the products or developing secondary products that will expand the customer base.
For example, many companies provide a full version of their main product while offering a reduced version at a lower cost. Those who don’t want the full version, either because of the cost or lack of interest in resources, will often opt for the basic version. This strategy has worked for everything from automobiles to Internet services, and it provides a compelling example of how sales and marketing can help keep this part of the profit model running efficiently.
Lastly, the delivery of goods and services to the end user is extremely important to the profit model. A company can produce excellent products, but if buyers cannot receive and enjoy the goods, all the effort is wasted. Ensuring that customers receive their orders in a timely manner and that they have a way to contact the company with any questions or concerns is essential to an operating profit model. Without communication between customer and supplier, eventually there will be no profit.