What is a meta tag?

A meta tag is a line of HTML encoding that contains metadata about a web page. The information in the tag does not change the appearance of the page; it will not be seen by the site viewer unless they are viewing your source code. There are two common types of meta tags – description meta tags and keyword meta tags.

Meta tags are part of the coding of a website that the visitor will not see.

Description meta tags somehow describe the web page. For example, for this smart GEEK article page, we can use “everything you want to know about meta tags”. The meta keywords tag lists other words a visitor might be looking for, such as meta tags, HTML and meta tags, tags, SEO.

Photo metadata is stored in meta tags.

Both types of tags are located in the title section of the HTML code and usually below the title. You can have the following title for your webpage:

How to create a meta tag

If your content isn’t well-written, accurate, and engaging, repeating a keyword and using a meta tag alone is unlikely to get people coming back to your site.

The purpose of these tags is to inform web crawlers about your page. They existed before search engines, but today they are mostly used in terms of search engine optimization (SEO). Using them can help web crawlers more easily index your pages in search engines, but not all web crawlers or robots pay more attention to these tags. Some still do, and learning how to create a meta tag on each page can help promote greater visibility on certain search engines and can increase the likelihood that your page will appear as a choice when people search with alternative but related names. contents .

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Some web crawlers may ignore a meta description tag and substitute their own. This is true for some of the biggest search engines like Google®. Smaller search engines may specifically use your description meta tag as the page description, so be sure what you put there.

Content meta tags can also be ignored to some extent, especially if the words are not listed in your content. If you plan on optimizing your search results, use any and all content tag words at least once on your page. These tags are not the only way to achieve a greater web presence. Using your primary keyword multiple times is very important. People tend not to be fooled by keyword repetition. If your content isn’t well-written, accurate, and engaging, repeating a keyword and using a meta tag alone is unlikely to get people coming back to your site.

Search engine optimization experts use meta tags to improve a website’s visibility.

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