An advertising consultant may be employed by a consulting firm or may be self-employed as a freelancer.
Being a successful advertising consultant often requires a person with marketing or branding experience, a creative mindset, and excellent interpersonal skills. Essentially, these individuals help companies develop an effective advertising strategy to promote goods or services. An advertising consultant may be employed by a consulting firm or may be self-employed as a freelancer. While the types of businesses an individual works for may vary, their basic job duties are often the same. This includes meeting with clients, conducting market research, choosing the appropriate advertising media, creating sample ads and client presentations.
An advertising consultant can work on posters and displays that can be displayed at local retailers.
Meeting with a client is typically the first step an advertising consultant must take for each project. During this initial consultation, he will discuss information such as the client’s products or services, their advertising goals, and their budget. It is important for the consultant to have a clear understanding of these details so that they can provide their client with the ideal marketing strategy. This may involve meeting with a single individual for small businesses or a team of individuals for larger companies.
Advertising consultants can help clients develop a social media presence.
After meeting with the client, the consultant will usually do some market research on the client’s niche and target audience. For example, if a client has a jewelry manufacturing business, an advertising consultant might research a few different methods of promoting jewelry and how to effectively reach potential consumers. These two factors will ultimately determine the marketing strategy the consultant employs.
Advertising consultants can help companies determine the best medium to promote their products.
Perhaps the most important part of this job is choosing the appropriate advertising media for a client. The amount and specific types of media vary among clients, but can include things like social media, online ads, promotional sales, television commercials, and magazine ads. Choosing an effective medium for advertising often involves considerable brainstorming and experimenting with different possibilities before deciding on an advertising campaign.
Advertising consultants may be able to market products to specific audiences, such as seniors.
After devising some realistic marketing ideas, an advertising consultant will often create some sample ads for their client. For example, he might create a draft for a magazine ad that features a customer’s products. In other cases, he might create a website landing page that showcases those products.
After presenting a few ad drafts and ideas, an advertising consultant will give a presentation to his client. This presentation usually involves explaining your market research findings and your proposed advertising strategy. Along with that, he is likely to show the customer your sample ads to get a better idea of what he has in mind.