In general, a website editor is equivalent to the editor-in-chief or editor-in-chief of a publication.
A site editor selects and controls the content of a site to suit the needs of its owners and users. Magazines, newspapers and other publications use website editors to maintain editorial standards and provide a constant stream of new content to users. This job usually requires experience in the publishing field, along with a knowledge of how Internet media works and connections to industry insiders. Some colleges and universities offer training in this area, and many website editors get their experience on the job, moving up through the ranks.
Website editors can be confident that the online and print versions of a publication share a similar tone.
It is up to the site editor to maintain the publication’s editorial standards and select content that meets its mission and objectives. An editor of an online veterinary journal, for example, is interested in content on topics in veterinary science, from medical ethics to discussions of the latest developments in treatment. The editor works closely with top executives to determine the type of content the publication needs and the tone. It may hire sub-editors tasked with handling different sections, each focusing on a specific area of interest.
Publishers of media sites need to be able to quickly update the latest news.
Publishers are responsible for finding and hiring new writers to generate content, whether they are looking for regular columnists or journalists for spot-on coverage of a specific issue. They also need photographers, videographers and other content producers for a multimedia site. When the site is redesigned, the site editor often contributes to this process and may discuss topics such as layout, features, and user requests.
Website editors often delegate tasks to others, rather than taking care of everything themselves. Subeditors may be directly responsible for working with copywriters and may receive training from the site editor. If the publication also has print representation, the site editor can work with the print editor to discuss coverage topics, special issues, and other matters that may impact both print and the web. For example, a food magazine that publishes an issue of desserts wants the website to also support dessert coverage, to present a harmonious look to the readers of the magazine and website.
This work can involve many hours, as a site editor often works with writers in different time zones and may need to respond to breaking news. On news sites in particular, web publishers need to act quickly to publish stories in response to news events around the world. This requires access to a large pool of writers who can generate stories quickly, along with maintaining a team of fact-checkers, photographers, layout editors, and others who can get those stories ready for display as quickly as possible.