Cosmetic managers often work in high-end department stores, serving the counters of luxury cosmetics brands.
Working as a cosmetics manager is often suitable for a person with excellent interpersonal skills and extensive knowledge of cosmetics. These people usually work in the makeup and beauty section of a retail or department store. As this position involves supervising staff and interacting with clients, it is helpful to have an outgoing disposition. While having a degree can be beneficial, it is usually sufficient to have specialist knowledge of cosmetics and sales skills. Some typical roles of a cosmetics manager include hiring and training employees, assisting customers, selling merchandise, monitoring inventory, and providing employee feedback.
A cosmetics manager can do makeovers on customers to tempt them to buy the brand’s products.
One of the main functions of a cosmetics manager is hiring and training employees. Essentially, it’s your responsibility to build the best, most experienced sales force possible. This responsibility includes conducting interviews with candidates, choosing team members for various positions, and providing sales training. Since a cosmetics manager’s team is often a reflection of her, it is helpful for her to be a good evaluator of character, able to select individuals with excellent sales skills.
Cosmetic managers may meet regularly with the team to review goals.
Another big part of that work revolves around helping customers. Throughout each day, she may be asked to answer a variety of cosmetic questions and give product demonstrations. Consequently, this position requires a person with experience in different types of makeup, cosmetic brands and current beauty trends. Due to the interactive nature of the job, it is helpful for a cosmetics manager to be sociable and have a friendly demeanor.
A cosmetics manager must have experience with a wide variety of product lines.
Along with that, it is necessary for her and her team to sell as much merchandise as possible. For some positions, the manager may be heavily involved in sales. In other cases, she can lead other sales reps and generate profits that way. As she is the head of her department, a cosmetics manager must understand various sales techniques and provide advice and motivation to her team.
Cosmetic managers may offer free samples of a new lotion to entice customers.
Monitoring inventory is also important to keep shelves stocked. This practice usually involves keeping track of items in the store and items in the warehouse. To prevent a product from running out, a cosmetics manager will need to order more merchandise in advance. Consequently, it is beneficial to have math skills, solid organizational habits, and the ability to estimate sales.
An additional role of a cosmetics manager is to provide feedback to employees. For example, she will be responsible for rewarding employees who demonstrate good performance at work and disciplining employees who demonstrate poor performance at work. In some cases, she may also be asked to fire certain team members with inadequate performance standards.