Newspapers have been a medium of print advertising for many years.
Print advertising media include newspapers, magazines, direct mail, advertisements in any type of print publication, and telephone directory advertising. These types of advertising media have become less common as Internet and television advertisements have become more popular, although many print advertising media are still in use. Direct mail can be mailed to homes and businesses, and flyers and posters can be hung in a variety of locations to reach a wide audience. Newspaper and magazine ads, along with phone book ads, tend to be more expensive than other types of ads, but they are guaranteed to reach a broad audience.
Classified sections are a useful tool for posting job openings.
Direct mail is print advertisements sent directly to homes and businesses through the mail. Direct mail can simply be an advertisement for a product or service, or it can advertise a special offer or discount. This type of print advertising media requires the advertiser to have a list of addresses to which direct mail can be sent; the advertiser may purchase a mailing list, or he or she may accumulate a list by offering this service to customers, who can then subscribe to such a mailing list.
Magazines often contain several advertisements.
One of the oldest types of print media is newspaper advertising, in which a company or business buys advertising space in the newspaper. The size of the ad will often dictate the price, as will the content of the ad. Graphics usually cost more money, while simpler text ads cost less. Magazine ads are another type of print advertising media, the price of which varies depending on size and content, as well as whether the ad is in color or black and white. A business or company that buys advertising space in a magazine can usually choose between a full-page ad, half-page ad, quarter-page ad, or sidebar ad.
Billboards offer businesses and businesses the opportunity to reach local audiences by placing ads and images strategically on large signs near roadsides.
Billboards offer businesses and businesses the opportunity to reach local audiences by placing ads and images strategically on large signs near roadsides. This type of ad space is usually purchased on a monthly basis, and the cost of producing the ad can be quite significant as the billboards are so large. The ad will be posted on a large sign that can be seen from significant distances, usually by drivers during their daily commute. This type of advertising is especially useful for local businesses or larger companies that provide a specific service to the area around the billboard.