Management can establish many different characteristics of corporate culture.
An organization is defined by its corporate culture. It includes attitudes and behaviors established by senior management as they are experienced and practiced throughout the organization. A mission statement can express the corporate culture, which is shared with all employees. Culture can be something less formal that is inherent in an organization’s behaviors and expectations. Corporate culture management can support that culture in a way that it can be used to the fullest advantage of an organization.
Maintaining a controlled structure sounds complex, but it’s mostly based on clear communication.
There are different characteristics of corporate culture that can be established by management. For example, a formal or casual dress code, or perhaps a combination of the two, depending on the day of the week, is a characteristic of corporate culture management that influences an organization. In addition, the options presented to employees, formally or informally, demonstrate the corporate culture. For example, allowing a team the option of working remotely in certain circumstances impacts organizational culture. Strict or tolerant time expectations tied to the start or end of an employee’s workday are patterns that influence a company’s culture.
Corporate culture managers can benefit from receiving regular feedback from employees.
Attaching some structure to the corporate culture can help managers assess the work environment. The benefits can be valuable, including the potential for greater employee retention and attracting the highest caliber of talent. Corporate culture management is a way of implementing structure so that the benefits of a committed team can be experienced.
One step in influencing a company’s culture is issuing a mission statement. This should reflect the business and ethical practices that are expected of management and employees. It must communicate a certain level of excellence that is apparent in the organization’s individuals. The mission statement must then be distributed by management to all company employees. The statement can also be read during a company-wide meeting. Asking employees for feedback and suggestions about a company’s mission statement can help individuals contribute to the way culture is shaped in an organization and can contribute to the management of corporate culture.
Getting employee feedback on a mission statement should not be the end of team involvement and influence in the work environment. According to research by Towers Perrin cited in Ketchum Perspectives, employees need to remain engaged with an organization’s overall mission to drive success and expansion. Keeping employees challenged is likely to foster an environment where employees feel engaged, and the level at which employees are engaged can also contribute to managing corporate culture.