Remember that your salon’s mission statement is about your salon.
You must write the salon’s mission statement with a positive attitude, and this must be conveyed to readers. Motivate people to be interested in your business by differentiating your salon from others, without comparing it directly. Allow your personal values to be portrayed through the identity you’ve outlined for your business. Also, be sure to write in a way that shows that your salon is actively meeting your goals.
The mission statement you write should motivate people to want to interact with your company. If your salon appears to be a joint venture offering common services, this can be difficult. A mission is something that usually needs to be accomplished. To write a mission statement for the salon, you need to have a clear idea of what you want your salon to accomplish.
When outlining goals, consider whether they are noteworthy. Otherwise, there is no need to include them in the statement as they are unlikely to generate any interest. Once you find goals that you believe are remarkable, you can briefly include the strategies that will be used to achieve them. If you’ve found a niche or plan to cater to an underserved part of the market, this information should definitely be included in your salon’s mission statement.
Be sure to use active language when writing so it looks like your salon is working towards its goals. Also, don’t confuse impersonal language with professionalism. People often make the mistake of thinking that it improves readers’ perception. In many cases, however, this is actually a shutdown.
When writing your salon’s mission statement, it can be beneficial to include your personal values. You must remember, however, that it is not a biography and it is not a personal profile. Avoid using this opportunity to write about your personal accomplishments or to brag about the salon’s success so far.
You may decide to write your salon’s mission statement based on factors that you believe will appeal to a particular clientele. This isn’t a bad idea if your company doesn’t already have a clear identity or if you’re planning to make changes. It can be a serious mistake, however, to build a perception that you cannot deliver or that you have no intention of acting.
Remember, your salon’s mission statement is about your salon. Don’t try to compare your company to other companies. Also, don’t have any inclination you might have to hit another salon. Avoid using this as a space to address any professional mistakes you may have made in the past.