With so many types and brands of soaps on the market, one of the main ways to differentiate yourself from the others and attract the public is through the packaging. Packaging has a lot to do with selling the item – it can draw customers in or turn them off, especially when there’s an eco-friendly product wrapped or packaged in something that’s far from familiar. When the customer cannot see the item inside, packaging is the best way to give an idea of what the product is all about. For more decorative products, the transparent packaging allows the merchandise to stand out. Cost is also obviously an important factor, especially for a company that is just starting out.
An unwrapped bar of soap.
Many are prevented from purchasing a product that is advertised as being eco-friendly when the packaging is harmful to the planet. When selling an ecologically correct product, using a recyclable container is not the only packaging option, there is also plantable wrapping paper. After customers unwrap the product, they can plant the soap wrapper and it will turn into flowers. When the product is finished, there is no soap, no packaging, and both the company and the customer know that they have done something good for the planet.
Three bars of glycerin soap.
When choosing the soap packaging, choose the one that corresponds to the type of soap or the business itself. For pet-specific soaps, packaging with paw prints or animal silhouettes reflects the business, while lavender-toned packaging with lavender flower designs can match lavender-scented soaps. For the company that wants to keep it simple, opt for solid-color packaging that complements the color of the company name lettering.
Soap packaging can be as simple as a piece of string with a tag attached.
Another option is to consider using transparent soap packaging depending on the appearance of the product. Those who create decorative bar soaps don’t necessarily need to go with the standard solid color soap packaging. If the soap has an embedded item, such as a toy, flower petals or dried fruit, or if the item was formed from a mold, choose to use a clear packaging so the soap can advertise itself. Use clear plastic wrap or a small clear plastic box, the latter can also be reused by the customer.
Cost plays an important role in how soap packaging is used. The more elaborate the packaging, the more expensive it is likely to be. Buying in bulk can save you a substantial amount of money. For a business just starting out, request samples of packaging options before purchasing large quantities; will allow you to review the finished product and make necessary changes before placing large quantities of the item on the market.