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The opening of a company is an opportunity for entrepreneurs to make promotions and attract customers. Having an eye-catching grand opening banner is a way for businesses to attract street and pedestrian traffic. A person who is choosing a grand opening banner for his business should keep a few items in mind when it comes to finding the best banner. It is vital for marketers to think about banner format, banner size, banner material, and banner placement.
An important factor in choosing the best grand opening banner is its format. A custom shape to match a company’s branding can be edgy and noticeable. The downside to some custom format banners, however, is that they usually fit less information. A typical rectangular banner can usually contain more information and in a larger font size than many custom signs. A standard rectangular banner may also be easier to hang.
The size of a grand opening banner is also important. The opening banners are intended to attract the attention of people passing on the highway or walking through the city, depending on the location of the store. Marketers want to get a banner large enough that it can be read from a distance and by passengers in moving cars. Effective grand opening banners should be large enough to contain the phrase “grand opening” and the name of the company or what it sells. Business owners can also mention grand opening sales on the banner.
The material a grand opening banner is made of can make or break a sign. It may seem economical to use a paper banner, but professionals should know that the banner will hang outside and must be able to withstand rain or wind. After all, a sunny day cannot be guaranteed for all grand opening promotions. Grand opening banners made of acrylic or coated polyester are worth the extra money because they will remain stable and intact even in the worst of weather.
Banner placement is the last point to remember for business owners looking to choose the best grand opening banner. It’s important for marketers to remember that not all cities have the same rules when it comes to banner placement. People who are part of a company’s promotional team should check with the city if and where they are allowed to place such a sign, especially if they intend to display it on public property.