Most business owners and professionals will tell you that business cards are great ways to advertise on a personal level and establish contacts within an industry.
Most business owners and professionals will tell you that business cards are great ways to advertise on a personal level and establish contacts within an industry, but your cards must be eye-catching and readable. The best business card ideas focus on clarity: the text on the card should be easy to read and there shouldn’t be too much text to begin with. All images on the card must be clear, eye-catching and directly relevant to your business. Other business card ideas include printing on high quality cardstock and choosing between a glossy finish and a matte finish.
Sometimes the best business card ideas pertain directly to the business you are in. Many photographers, for example, choose to print business cards that feature nothing more than the photographer’s own images and contact information. This is essentially a mini-resume for the photographer, as the card showcases their work and gives a potential client the relevant contact details to make an appointment. Other service-based business owners may choose to turn their cards into coupons, offering a person a percentage off a product or service just for bringing the card.
It’s very easy for a person to just forget about a card or toss it aside, so the best business card ideas focus on giving the person a reason to keep the card or use it. Restaurants sometimes feature punched business cards: a customer can bring them when eating at the restaurant and the company will stamp the card or punch a hole in it every time. After the customer has eaten at the restaurant a certain number of times, the next meal will be free. This is a great way to ensure that the customer keeps the card and increases the likelihood that the customer will recommend your business to others.
Providing useful information on the card is another great way to make it memorable. Business card ideas that will keep the customer referring to them include reference materials such as a ruler or math table; information relevant to a specific sector, such as the poison control number; or snippets of information that will cause the cardholder to refer to your company’s website. The card must lead customers to your business; it shouldn’t just be a card with a name and phone number.